About
Nelson Spencer
Strategist. Builder. The person you work with from first call to final delivery.
The Combination
I strategize. I also build.
Most consultants advise. Most developers build. Few do both with the depth required to navigate the AI transition.
Strategy
- →Sports analytics pioneer—data-driven decisions before it was common
- →People analytics at scale—teams and performance systems
- →Advised Wayfair, Sonos, Figma on growth and product strategy
- →Columbia MBA—frameworks for complex decisions
Execution
- →M.S. Data Science—deep technical foundation
- →Production tools for Fortune 500 companies
- →Web apps, data pipelines, internal tools
- →AI agents and automated workflows
Background
The path here
I started in sports analytics, building predictive models before “data science” was a job title. That led to people analytics, then growth and product roles at high-growth tech companies.
At Wayfair, I built the analytics foundation for a team that scaled 10x. At Sonos, I designed experimentation frameworks. At Figma, I worked on growth systems during hypergrowth.
Today, I combine that experience with deep AI expertise to help organizations and founders build faster. Not as a vendor—as a partner who gets in the trenches.
Credentials
Education
Columbia MBA
M.S. Data Science, Northwestern
Experience
Wayfair • Sonos • Figma
15+ early-stage startups
Focus
AI Strategy • Product • Technical Execution
“When execution becomes free, judgment becomes priceless.”